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Josh Merrill, Cody Dupler, and Jennifer Hankins: Opening Doors Through Collaboration

Josh Merrill, Cody Dupler, and Jennifer Hankins discuss Opening Doors Through Collaboration in this article I wrote for Oklahoma Venture Forum’s 35th anniversary.


In honor of Oklahoma Venture Forum’s 35th anniversary, OVF Director Cody Dupler will host a fireside chat with Jennifer Hankins of Tulsa Innovation Labs and Josh Merrill of Echo Investment Capital as part of the OVF Awards ceremony. Dupler, Hankins, and Merrill will discuss the importance of collaboration for innovation in Oklahoma.   

“What I love about Oklahoma Venture Forum is because it’s not just a bunch of landfill gurus that are there, a bunch of business gurus, or digital marketing gurus, or IT gurus, there is an all-encompassing board of directors and all-encompassing base of members,” said Cody Dupler, Business Development Manager for Summit Utilities. “With Summit Utilities, the company I work for now, it’s one of our pillars, for what we build our business cases on is collaboration. Because what we have found out is, as everybody’s probably aware, when you start working in these silos and don’t collaborate with these other departments, it becomes a little more stressful, a little bit more difficult to get things done.”  

Jennifer Hankins, Head of Partnerships at Tulsa Innovation Labs, described herself as an economic developer by trade. The Tulsa Innovation Labs is a tech-led economic development organization tasked with spurring Tulsa’s innovation economy by investing in academic innovation, startup support and workforce, and talent development, as it aligns to those areas. Before that position, Hankins was at the Tulsa Chamber. On the subject of collaboration, Hankins said, “it’s everything we do in economic development.”  

“I think the beautiful thing and what I have loved most about being in the state–I’m not from Oklahoma, I’m not a native Oklahoman–is not to be afraid,” said Hankins. “This is something I worked with our startups at, at The Forge daily, not being afraid to ask for help. Whoever you know in your network who can help you make that next call, that next move, never being afraid to ask for that because our state is a big place, but it’s also a really small place.”  

Hankins added that the entrepreneurial community is willing to make that next call for you. For entrepreneurs to be successful, they have to have the ability to create relationships, ask for help, and not be afraid of saying what they need to be successful.  

“I think it’s incumbent on Oklahomans to be collaborative because we can’t have a business environment where everybody kind as sharp elbows, because truthfully, if we’re self-aware and we look in the mirror, there are not enough resources here for us to be fighting over and still be successful as a state,” said Josh Merrill, Co-Managing Partner at Echo Investment Capital.  

For the past 35 years, Dupler said the OVF has pulled together many different industries and many different parts of the state to get a total reflection of what the state needs. The forum has hosted influential and key leaders–not only just for Oklahoma but the nation as a whole.  

“To do anything for 35 years means that you’re doing something correct,” said Dupler. “Even though I’ve been on the board kind of a short time and a member, not much longer than that, they’re really reaching out. I’m from Lawton, Oklahoma. So this isn’t just a, hey Oklahoma City clip or a Tulsa clip. This is all-encompassing from the state, from the Northeast border to the Southwest border, and everything in between.”  

Jennifer Hankins, Josh Merrill, and Cody Dupler will be part of a special fireside chat at the Oklahoma History Center on May 18, 2022, from 11 am to 1:30 pm. Special guest is Oklahoma Governor Kevin Stitt. Awards will be presented for Economic Impact, Venture of the Year, Most Promising New Venture, Entrepreneurial Champion, and Incubator Tenant of the Year.  

“I cannot believe that [OVF] is already 35 years old,” said Hankins. “I was involved with OVF while I was in OKC, and I’ve seen it evolve consistently, and I think that’s great, and that’s healthy, and really exciting to see that an organization has a longevity of 35 years. That’s just incredible.”

Kevin Moore, Aaron Webster, and Justin Wilson: Pivoting to Venture Capital

Kevin Moore, Aaron Webster, and Justin Wilson talk about their history in Pivoting to Venture Capital in this article I wrote for the Oklahoma Venture Forum to promote a panel discussion with them.


Before having a career in venture capital, Kevin Moore, Aaron Webster, and Justin Wilson were pursuing other paths. Moore got a degree in engineering, Webster was a developer, and Wilson studied to be a doctor. While their career path changed, they incorporated their past knowledge into their current venture firms.  

Spur Capital Partners specializes in early-stage technology and life science venture capital fund investments. Cameron Ventures is an early-stage venture fund with affiliate operating companies that serve customers across the United States, primarily in insurance, banking, and asset management. Wilson at Plains Ventures says they are sector agnostic, investing from seed to Series A in Oklahoma businesses.   

Moore, a partner at Spur Capital, finds their significant diversification a positive for the company.  

“The way that our model is set up, we invest in so many different companies with the right firms that we see these effects within the portfolio, where because we’re still investing at the early stages of a company’s life, we’ll see that maybe 20% of all the companies within our portfolio, they will drive about 75% of our performance,” said Kevin Moore. “That’s the power law effect you want to see in venture capital.”  

Moore explained that the drawback to Spur’s business model is that some people lose all control. They decide which managers to choose, how much money to invest with each manager, and when to exit those different opportunities. The other potential issue that some people might have is that they only focus on early-stage venture capital.  

Webster, Managing Director at Cameron Ventures, sees a benefit to their limited partner base.  

“We get to focus on meeting entrepreneurs to focus on looking at the deal mechanics, looking at what the technologies actually do, and then backing the teams that we think are going to make some big changes in the industry,” said Aaron Webster.  

Historically, Wilson, Managing Director at Plains Venture Partners, has focused on healthcare and biotech companies because Oklahoma produces outstanding companies in those fields.  

“We can invest in really any industry as long as it’s a high growth opportunity with an outstanding founder, and there’s a clear path to value creation and an exit,” said Justin Wilson. “We’re open-minded and willing to dive in and understand something.”  

For founders looking for investors, Moore thinks most founders discount the strength of their team.   

“I think the team is critical,” said Moore. “However, I think that there’s also this notion that if the product is good enough or the market is large enough… And those things certainly have to be there, but in some of the most successful venture capital firms, what they experience and what I’ve experienced in the past is that the team is what makes the biggest difference. And you look at it as you can have a really good team with an average product that will have a higher probability of success than a great product with an average team.”  

Webster advised that entrepreneurs should understand what type of fund they’re pitching to, whether generalist or vertical-specific funds.  

“In general funds, you have to find the right partner to pitch to that is interested in your company and interested in your theme,” said Webster. “If you’re pitching to a vertical-specific fund, you actually have to pick the correct vertical. I get so many inbounds from founders, just cold decks to where we are not even focused in on that theme at all.”  

Wilson said founders should view investors as a class of your customers.  

“Think of investors as a customer and anticipate their needs and know that if you’re pitching a family office or a high net worth individual, what their needs are is likely very different than what a pure financial VC is looking for,” said Wilson. “But in the end, VC’s about value creation. And so if you can communicate that, ‘Listen, I have this really cool idea that creates real value, that solves a real problem for my customers,’ investors are going to find a way to understand it.”  

Kevin Moore, Aaron Webster, and Justin Wilson will be part of a special panel discussion at the Oklahoma Venture Forum Power Lunch on Wednesday, April 13, 2022. The event will be open to members and guests both in-person and virtually via ZOOM.  

“I think the fact that this organization exists is a huge positive for Oklahoma and for Oklahoma entrepreneurs,” said Moore. “It provides a good platform for people to present their ideas. And I would say that maybe most of the people in this group probably have some awareness of risk capital and what it means and how it should work. But I certainly encourage members of this group and just Oklahomans, in general, to think about venture capital and early-stage funding as an asset class and to make room for that in your investment appropriation.”

Katy Boren: Connecting Assets in the Innovation District

A profile on Katy Boren and the Innovation District written for the Oklahoma Venture Forum on the subject of Connecting Assets in the Innovation District.


In April 2017, The Bookings Institution released a report based on an 18-month study about how the area now known as the Innovation District was ripe for an innovation district. The information inspired Katy Boren to start The Innovation District, a 501(c)(3) nonprofit.

“There are innovation districts across the globe, certainly across the country, and Brookings did an assessment,” said Katy Boren, Founder/CEO of The Innovation District. “What Brookings kind of foreshadowed was the success we could have if we focused on creating an ecosystem in Oklahoma City around our knowledge-based economies, STEM economies, that would make us more competitive nationally and globally.”

The borders of the Innovation District are 4th Street to 13th Street, Lottie to the east, and Robinson to the west, with the core being Harrison and 10th, right next to the Beacon of Hope in Stiles Park. Since the district sits in Northeast Oklahoma City, Boren is connected to the neighborhoods in big and small ways, from volunteering to co-programming.

“We are also working hard to make sure that as jobs are created out of this initiative in these next few years, residents of Northeast Oklahoma City are in the pipeline for STEM careers,” said Boren. “That’s working with K through 12, working with adult workforce for upskilling and reskilling, but really focusing some of our efforts to make sure that everyone benefits from this economic growth.”

One of Boren’s missions for the district is creating an ecosystem to strengthen the city’s STEM economies, making Oklahoma City more competitive. 

“Everyone was working in silos inside universities, inside enterprise-level industry businesses, and entrepreneurs had a lot of resources here but could have even more, so pulling all of those assets that we have together, and convening them in different ways,” said Boren. “For example, we have 120 post-docs doing research in our physical area here. About 78% of all NIH funding for the state comes to this physical area as well, and so we have a lot of really great things happening in academics and research, which is where entrepreneurs and investors want to be, and in the industry as well, and so we have a great recipe.”

The Innovation District hosts over 50 events a year, despite not having a building of their own yet. Construction is set to begin in April, and Boren said they will do even more programming and convening of people and ideas. People can get involved by visiting the website okcinnovation.com.

Katy Boren will be presenting at the Oklahoma Venture Forum Power Lunch on Wednesday, March 9, 2022. The event will be open to guests both in-person and virtually via ZOOM. 

“Our outcomes are determined by how much people participate,” said Boren. “The more ideas we get and the more vision we have from the network and the ecosystem, it creates a better outcome.”


Listen to the interview I had with Katy Boren on The Podcast Starts Now, an exclusive podcast for my supporters on Patreon.

Wrist World: Leveling Up Talented Kids

A profile on Wrist World written for the Oklahoma Venture Forum on the subject of Leveling Up Talented Kids.


Having celebrated its 10th anniversary in 2021, Loveworks Leadership helps middle school students develop personal character, install leadership, and learn entrepreneurship skills. While attending Lovework’s summer camp program, Brent Wheelbarger and his daughter, Emma, learned about Lovework’s first student-started business, Real Kitchen Salsa. 

“With Brent’s expertise in augmented reality and technology, he came to Loveworks and presented this idea of what if we did a Silicon Valley-style startup with middle school students,” said Carolyn Le, Associate Director of Loveworks. “From there, we presented it at one of our summer camps, the opportunity to join a Silicon Valley-style startup, where we’re going to create some sort of maybe video game, some sort of technology using this technology for kids.”

Students submitted a resume, went through an interview process, and then ten students were selected to be part of the team, said Le. This team in 2018 created Wrist World.

“Wrist World is an augmented reality video game that uses four slap bands, and each of them are different worlds that you can play here and explore,” said Arya Ramineedi, part of the 3D modeling Team. “You can scan the different bands with your App, and the game will pop up. There are two modes to play. There’s game mode and wrist mode. In game mode, you can explore through any four bands, collect items, and fight enemies. And in wrist mode, you can show off your character in 3D on your wrist.”

With a rough start with makeshift wristbands and buggy software, Wrist World has evolved over time, getting their products in stores such as OnCue and Loves, and in 2020, officially licensed its first character, Hatsune Miku.

“To give you an idea of kind of who Miku is as the character, she’s a Vocaloid character, and she’s almost like a hologram who does performances on stage and thousands of people will go and watch her just perform,” said Emma Wheelbarger, Chief Marketing Officer of Wrist World. “Miku did a big expo that was online because of COVID, and we got to run an ad during that campaign, and our ad took off, and thousands of fans were super excited to see it and just hopped right on board to the Wrist World fan base.”

Brad Sparks, part of the marketing team, added they are developing new bands with different characters but weren’t allowed to divulge any further information.

Brent Wheelbarger, founder and CEO of Trifecta Communications, thinks Wrist World is an example of the Ted Lasso Effect, the idea that you don’t necessarily have to be a complete expert and know all the answers to go out and try something.

“None of us knew anything about the toy industry or this whole realm that we were going into, and yet we put ourselves out there, and the team put themselves out there,” said Brent Wheelbarger. “We’re willing to stumble, try, fix, improve, get better, learn and in a way almost stumbled their way to a successful outcome because we could never have dreamed when we first started that we would be making deals with Japanese companies to license their characters on these bands and selling all over the world.”

The Wrist World team will be presenting at the Oklahoma Venture Forum Power Lunch on Wednesday, February 9, 2022. The event will be open to guests both in-person and virtually via ZOOM. 

“I think that being here in Oklahoma and part of this community has been a huge help to our company,” said Katie Sparks. “Just the fact that we live in a place that’s so supportive like alone, but especially when it comes to business and when it comes to kids trying to do something that’s never been done before.”

The Future of Oklahoma’s Venture Ecosystem

A profile article on Michael Basch, Nathaniel Harding, and Matt Wilson written for the Oklahoma Venture Forum on the subject of The Future of Oklahoma’s Venture Ecosystem.


Atento Capital, Cortado Ventures, and Victorum Capital Club each have their criteria and types of companies for investments. Atento’s focus is on generating excellent risk-adjusted returns and making a lasting economic impact through stimulating entrepreneurial activity in the community. Cortado invests in capital-efficient businesses that leverage technology to scale in the Fintech, Biotech, Aerospace, Ag Tech, Energy Tech, Manufacturing, and Logistics sectors. The Victorum Capital Club is a membership network of accredited investors focused on entrepreneurship, investment, and business development to generate a return on investment and promote community and economic development. 

Basch’s advice is cash is a relative commodity for companies looking for investors.  

“I think, doing the work to understand your customer and the problem you’re solving before you raise any money where you would completely understand the problem and the willingness to pay,” said Michael Basch, Managing Partner at Atento Capital. “I think it’s doing the work on customer discovery ahead of time and not raising money for the sake of raising money but raising money. Cause you have to raise money. Not every business needs to raise money.”  

Over at Cortado Ventures, Harding said they invest in business-to-business technology that “you can put a moat around.” 

“That’s defendable where that company can either have an advantage because they have patents or either intellectual property that’s difficult to, to replicate, or their strategy involves, a key partnership with a large company that can help them scale very quickly,” said Nathaniel Harding, Managing Partner at Cortado Ventures. “There’s other ways of having a moat, besides having patents or trade secrets, but we look for defendable, unique, novel technology.” 

Victorum Capital Club works the same way as any other venture capital firm, but while they don’t currently fund, they have a network of investors from across the country they pool together. 

“Each of those investors gets to decide if they want to invest and if not, and if they do how much they want to invest, then when we have everybody’s commitments, we just group everybody together into a single entity and make an investment,” said Matt Wilson, Managing Partner at Victorum Capital Club. “Historically, venture capital has only been available to the wealthy elite pension funds, insurance companies, things like that. And what our business model does is it brings access to high-quality investment opportunities to everybody that is an accredited investor.” 

Wilson said a venture capital firm will generically tell potential companies that they look for are “team, team, team, market size, and traction.” 

“It’s a joke, but it’s a very serious point that the people are arguably the most important thing,” said Wilson. “One of the unique things about it that is particularly interesting to us and where we’ve found ourselves gravitating to is a CEO that has a real reason, like a real differentiated reason to be successful. So somebody that grew up in the industry or was the market already, like they have some unique reason that differentiates themselves from just any other guy off the street to be successful in their industry, focused on their customers, with their product, things like that.”  

People who are trying to make a quick buck, who don’t have a good sense of why they’re building their business, and don’t want to collaborate are some red flags in a CEO Basch said. Basch also watches for how they take feedback, how they respond to adversity, and how they problem-solve.  

“Don’t start a company or raise money because you want to, but do it because you have to,” said Basch. 

Harding said one of the benefits of doing business in Oklahoma is fewer gatekeepers here. 

“If you’re a first-time founder, you may not have a track record,” said Harding. “You may not have like the network or the keys to the city, but you can get meetings with the people that are going to help you, and they’re going to be willing to help you. That’s really special and powerful. I think if that is embraced and that entrepreneurs and founders know that, then they should be not afraid to reach out to people that may be able to give them great advice or they’ve had experienced that sector. If we all leverage that as a community, we can scale and grow the venture capital and entrepreneurial community much faster.”  

Michael Basch, Nathaniel Harding, and Matt Wilson will be part of a special panel discussion at the Oklahoma Venture Forum Power Lunch on Wednesday, January 12, 2022. The event will be open to guests both in-person and virtually via ZOOM.  

“You don’t have to be any particular thing to be involved in this ecosystem system and support founders and support businesses,” said Wilson. “There’s a lot of different ways to do that. And so I think everybody should find ways to be active and build the future of our state, build the future businesses that are kind, and going to drive us for the next 50 years.” 

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